Founder of DLVRAI in Dubai, director of a fuel retail business in Winnipeg, and formerly a ramp supervisor for WestJet at Winnipeg International Airport.
Founded and leads an AI and automation company building custom solutions for business operations and customer experience, for SMEs and enterprise clients.
Handles the full business development cycle: client communication, scoping, proposals, statements of account, invoicing, and contractor coordination.
Partnered with CNTXT, a UAE-based sovereign AI company, for enterprise-grade AI infrastructure across the Gulf.
AI automationConversational AIBusiness developmentWhite-label AI
2019 – presentWinnipeg, Canada
Benkam Inc. / 204 Fuels
Director
24-hour fuel and convenience location, 465 Pembina Hwy
Responsible for operational, financial, and strategic decisions: P&L, staffing, inventory, compliance, and vendor relations.
Leads budgeting, resource allocation, policy implementation, and compliance with fuel industry regulations, including Manitoba Environment fuel handling standards.
Founding director within the 204 Fuels franchise network, a Winnipeg brand launched in 2021.
Bachelor of Commerce Marketing & Supply Chain Management
Dual specialization in market strategy and operational logistics.
International Independent School, Amman
High School Diploma High Honours
Graduated with distinction. Arabic first language, English working language.
Student Energy, University of Manitoba chapter
Executive member, 2020 – 2023
VP ExternalVP FinanceVP Administration
Managed relationships with campus groups, industry professionals, and Student Energy chapters internationally, and represented the chapter at the SE Chapters Net Zero Symposium Canada.
Led funding, budgeting, outreach, and event planning for public sustainability initiatives in Winnipeg.
Contributed to the Solar Heated Growth Chamber Project (2020–2023) with the Sustainability in Action Facility and UMEarth.
Skills
AI & automation
AI workflow designVoice agentsChat agentsCRM automationWhite-label AIPredictive analytics
Business & strategy
Business developmentP&L managementSolution scopingProposal writingVendor managementBudgeting
Operations & leadership
Team supervisionFranchise operationsRegulatory complianceSafety managementProcess improvement
Languages & markets
English (fluent)Arabic (native)UAE / Gulf marketsCanadian marketsSME & enterprise